Janssen Canada was entering the diabetes space and they sought to increase awareness and understanding of new targets in the treatment of diabetes, increase their profile with the diabetes community and generate excitement for launch. We created a pre-launch campaign that used a unique and arresting visual approach, which was deployed using multiple communication channels, including an animated iPad presentation, a 3-D mailer, and a website for physicians to learn more about this new approach to diabetes treatment.



Aptalis Pharma re-launched their mature yet highly successfully ulcerative colitis brand, Salofalk, in the face of new market entrants. We created a new, more contemporary look and feel to support a new positioning – a positioning that leveraged physician and patient insights to connect with HCPs and patients in a more meaningful and differentiated way. As part of the re-launch, we built a new website to educate patients taking Salofalk, particularly the newly diagnosed 18 – 30 year old segment, using a contemporary and responsive design, relatable imagery and easy to understand tips and tools for managing ulcerative colitis.



Rebif, a leader in the MS market, underwent extensive consultation with HCPs and patients prior to revamping its patient support program and rebranding it under the Momentum banner. We created an extensive campaign aimed at HCPs and Rebif patients, a campaign that brought together a new global brand identity for Rebif and communicated key aspects of the Momentum program and of the Rebif brand.

Who We Are

FCB is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

Liz Macleod

Vice President, Managing Director

Anthony Turow

Associate Creative Director

Stephan Schmelzer

Associate Creative Director


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Phone 416 483-3600

New Business Liz.macleod@fcb.com


Privacy Policy

Privacy Policy This policy describes the privacy practices for our website. By visiting our website you agree to allow us to collect and use the information described below for the purposes and in the manner described below. We have the right to change this policy, and your continued use of the site will constitute consent to the change. We do not collect personal or corporate e-mail addresses, or any personally identifiable information on visitors to our site, without your permission. We do not use our site for any commercial transactions. We may collect operational information, including through reliance on "cookies," such as the pages you access or visit, your IP address, your domain name, the last URL you visited before clicking to our site, and your browser and platform type (e.g., a Netscape browser on a Macintosh computer). This information may be used to measure usage, number of visits, average time spent on the site, pages viewed, etc., and to improve the content of our site. None of the foregoing would allow us or a third party to identify you or contact you. It is used for internal review only and not shared with other organizations for commercial purposes without first providing notification to you. Our website uses links that allow visitors to contact us via e-mail for a variety of purposes. We cannot guarantee or warrant the security of any data you submit to us. Except for human resources information, we shall treat any data or information transmitted to us through this site as non-confidential and non-proprietary. We may elect to save such information, share it with third parties, or discard it entirely. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for the purpose of inquiring into potential employment with us. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered, and we are under no obligation to respond to such solicitations. We are an equal opportunity employer. We do not collect personally identifiable information from children under the age of 13. Guests who are 13 to 17 years of age should seek parental consent before providing any personally identifiable information on our site. European Union Safe Harbor and Swiss Safe Harbor Privacy Policy We recognize that the European Union and Switzerland have implemented “omnibus” data protection regimes established pursuant to the European Data Protection Directive (95/46/EC) and the Swiss Federal Act on Data Protection, respectively (collectively, “Data Protection Law”). Among other obligations, Data Protection Law generally requires “adequate protection” for the transfer of certain individually identifiable data about individuals in the Europe to FCB operations in the United States and Canada. FCB Worldwide, Inc.’s agencies of Area 23, Neon, Prohealth, FCB Health, FCB Garfinkel, FCB Toronto, FCB Montreal, Fuel Advertising and Rivet Canada (collectively, “FCB Safe Harbor Agencies”) accordingly adhere to the requirements of the U.S.-EU and the U.S.–Swiss Safe Harbor Frameworks as set forth by the by the United States Department of Commerce (“Safe Harbor”) with respect to certain Canadian, EU and Swiss Personal Data received in the United States about its client contacts (“European Client Contact Information”) and consultants and certain other thirds parties it has engaged (“European Consultant Information”) in the EU and Switzerland (collectively, “European Personal Information”) (such individuals, “European Data Subjects”) for the purposes described below. FCB Safe Harbor Agencies may use European Client Contact Information for the following purposes: providing services for clients; marketing products and services to clients, fulfilling client requests, responding to client inquiries, tracking payment for advertising or marketing support services, creating materials for clients, managing client relationships, general communications, collecting payment for services, and compliance with company policies and applicable law. FCB Safe Harbor Agencies may use European Consultant Information for the following purposes: general communications; managing engagements and relationships, contracting, providing payment for services, and compliance with company policies and applicable law. FCB Safe Harbor Agencies may disclose European Personal Information to its affiliates, subsidiaries, business partners, and service providers for the purposes listed above. In situations where FCB Safe Harbor Agencies disclose European Personal Information to any recipients acting as service providers or “agents” on behalf of FCB Safe Harbor Agencies, such recipients will be required to protect the disclosed European Personal Information in accordance with the relevant Safe Harbor Principles, or otherwise take steps to ensure that the European Personal Information is appropriately protected. Data Security, Integrity and Access. FCB Safe Harbor Agencies take reasonable precautions to protect European Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. FCB Safe Harbor Agencies make reasonable efforts to keep European Personal Information reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use the European Personal Information. FCB Safe Harbor Agencies also provide European Data Subjects with a reasonable opportunity to review, correct or delete their own European Personal Information in accordance with Safe Harbor rules. European Data Subjects may contact the FCB Safe Harbor Privacy Contact identified below to review European Personal Information about them. FCB Safe Harbor Agencies reserve the right to take reasonable steps to authenticate the identity of any such individual seeking access to European Personal Information. Other Disclosures. FCB Safe Harbor Agencies may disclose European Personal Information as necessary in connection with the sale or transfer of all or part of the business, where required or permitted by law, where the FCB Safe Harbor Agencies believe that such disclosures are appropriate in connection with a law enforcement request or otherwise permitted by Safe Harbor, or in order to investigate, prevent or take action regarding illegal activities or suspected fraud or enforce or apply FCB agreements.


Any questions regarding this Safe Harbor section of this Privacy Policy or requests for access to European Personal Information should be directed to the Safe Harbor Privacy Contact listed in this section. Additional information, including information on the Safe Harbor certification of the FCB Safe Harbor Agencies, may be obtained on the United States Department of Commerce website at http://www.export.gov/safeharbor. In addition, if any individual located in the EU or Switzerland who experiences an issue regarding the European Personal Information that the FCB Safe Harbor Agencies hold about him or her that he or she cannot resolve directly with the FCB agency, the individual may contact the DMA Safe Harbor Dispute Resolution Program per the contact information listed in this section. The DMA will then serve as a liaison to us to resolve your concerns. FCB Safe Harbor Privacy Contact:

Attention: Data Security Officer 100 West 33rd Street New York, NY 10001-2900 Phone: 212-885-3000 E-mail: mb.datasecurity@fcb.com DMA Safe Harbor Dispute Resolution Program Contact Information:

Safe Harbor Line DMA Safe Harbor Direct Marketing Association Attn: Safe Harbor Program 1615 L St, NW Ste 1100 Washington, DC 20036-5624 safeharbor@the-dma.org http://www.dmaresponsibility.org/SafeHarbor/consumers.shtml


This policy may be changed from time to time, consistent with the requirements of Safe Harbor. You can determine when this policy was last revised by referring to the “Last update” date at the bottom of this page. Unless otherwise required by law, any changes to this policy will become effective upon our posting of a revised policy on the Site. © 2014, FCB Worldwide, Inc. All rights reserved.

Terms of use

FCB Worldwide Inc. (“FCB”) provides to you this website (“Web Site”) for your personal informational, educational and entertainment use. The following Terms of Use govern your access and use of this Web Site. Please read these Terms of Use carefully before using this Web Site. Also, specific terms and conditions may apply to specific Content (as defined below) on or available through this Web Site (the “Content”) and to specific content, data, materials, or information you may upload, submit and/or publish to the Web Site (“User Content”) or transactions conducted through this Website. Such specific terms may be in addition to these Terms of Use or, where and then only to the extent expressly specified, may supersede these Terms of Use. When used in these Terms of Use, “we” and “our” means FCB, and “you” and “your” refers to any individual, company or legal entity that accesses or otherwise uses this Web Site. 1. Acceptance of Terms of Use By accessing, browsing or using this Website, you agree to be bound by these Terms of Use and all terms and conditions contained or referenced herein or any additional terms and conditions set forth on this Web Site. If you do NOT agree to all of these terms, you should NOT access or use this Web Site. 2. Modification of Terms These Terms of Use may be amended by FCB, in its sole discretion, at any time without notice to you. Such amended Terms of Use shall be effective upon posting. By continuing to access or use this Web Site, you will be deemed to have accepted such amendments. You are advised to regularly review any applicable terms and conditions. Other FCB web sites may have their own terms of use which apply to such websites. FCB reserves the right to discontinue or make changes or updates with respect to the Web Site or the Content of the Web Site at any time without notice. 3. Privacy Notice Personal information provided through this Web Site shall be used in accordance with FCB’s Privacy Notice and these Terms of Use are subject to the Privacy Notice as posted on this Web Site. 4. Copyright and Trademarks You acknowledge that all content on this Web Site, including the Web Site’s design, graphics, text, formatting, sounds, pictures, images, software, and other materials and information on this Website, and the selection and arrangement thereof (collectively, “Content”), are the property of FCB or its licensors, and are subject to and protected by United States and international copyright and other intellectual property laws and rights. All rights to Content not expressly granted in these Terms of Use are reserved to their respective intellectual property right owners. Except as expressly authorized in these Terms of Use or on the Web Site, you may not copy, reproduce, distribute, republish, download, perform, display, post, transmit, exploit, create derivative works or otherwise use any of the Content in any form or by any means, without the prior written authorization of FCB or the respective intellectual property rights owner. FCB authorizes you to view and download the Content only for personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices contained in the original Content. You may not modify or adapt the Content in any way or otherwise use them for any public or commercial purposes. The trademarks, service marks, trade names, trade dress and logos (collectively, “Marks”) contained or described on this Web Site (including, without limitation, FCB) are the sole property of FCB and/or its licensors and may not be copied, imitated or otherwise used, in whole or in part, without the prior written authorization of FCB and/or its licensors. In addition, all page headers, custom graphics, button icons and scripts are Marks of FCB and may not be copied, imitated or otherwise used, in whole or in part, without the prior written authorization of FCB. FCB will enforce its intellectual property rights to the fullest extent of the law. 5. Links to Third Party Websites Links on the Web Site to third party websites are provided only as a convenience to you. If you use these links, you will leave the Web Site. FCB does not control or endorse any such third party websites. You agree that FCB and its affiliates will not be responsible or liable for any content, goods or services provided on or through these outside websites or for your use or inability to use such websites. You will use these links at your own risk. You are advised that other websites on the Internet, including third party websites linked from this Web Site, might contain material or information that some people may find offensive or inappropriate; or that is inaccurate, untrue, misleading or deceptive; or that is defamatory, libelous, infringing of others’ rights or otherwise unlawful. FCB expressly disclaims any responsibility for the content, legality, decency or accuracy of any information, and for any products and services, that appear on any third party website. FCB recommends that you make yourself aware of and read the legal and privacy notices of all other websites that you visit. 6. Disclaimer of Warranties FCB strives to provide accurate and up-to-date material on this Web Site. However, we make no warranties or representations as to the accuracy or timeliness of the Content on this Web Site. YOUR USE OF THE WEB SITE IS AT YOUR SOLE RISK. THE WEB SITE AND THE CONTENT CONTAINED ON THIS WEB SITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. FCB EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. FCB MAKES NO WARRANTY THAT (I) THE WEB SITE WILL MEET YOUR REQUIREMENTS, (II) THE WEB SITE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE WEB SITE WILL BE ACCURATE OR RELIABLE, (IV) THE WEB SITE IS FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS, OR (V) ANY ERRORS IN THE WEB SITE WILL BE CORRECTED. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THIS WEB SITE IS PROVIDED AT YOUR OWN RISK, AND YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM YOUR USE OF THE WEB SITE, INCLUDING WITHOUT LIMITATION, DAMAGES RESULTING FROM COMPUTER VIRUSES. SOME JURISDICTIONS MAY NOT PERMIT CERTAIN DISCLAIMERS OF WARRANTIES, SO SOME OF THE EXCLUSIONS ABOVE MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, WE DISCLAIM WARRANTIES TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW. 7. Disclaimer of Damages and Limitation of Liability NEITHER FCB OR ITS AFFILIATES SHALL UNDER ANY CIRCUMSTANCES BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING OUT OF, IN CONNECTION WITH OR RELATING TO YOUR ACCESS TO, OR USE OF OR INABILITY TO USE THIS WEB SITE OR ANY MATERIAL, OR ANY OTHER WEBSITE YOU ACCESS THROUGH A LINK FROM THIS WEB SITE, OR ANY INCORRECT OR INACCURATE INFORMATION ON THIS WEB SITE. THIS IS A COMPREHENSIVE LIMITATION OF LIABILITY THAT APPLIES TO ALL DAMAGES OF ANY KIND, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING BUT NOT LIMITED TO PROPOERTY DAMAGE, LOSS OF USE, LOSS OF DATA, LOSS OF BUSINESS, ECONOMIC LOSS OR LOSS OF PROFITS), WHETHER BASED ON BREACH OF CONTRACT, BREACH OF WARRANTY, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EVEN IF FCB HAS BEEN ADVISED OF THE POSSIBLITY OF SUCH DAMAGE OR LOSS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU EXPRESSLY WAIVE ALL CLAIMS AGAINST FCB AND ITS AFFILIATES AND THEIR OFFICERS, DIRECTORS, EMPLOYEES, SUPPLIERS AND PROGRAMMERS THAT MAY ARISE FROM YOUR ACCESS OR USE OF THIS SITE. 8. Indemnification and Release You agree to indemnify, defend and hold harmless FCB and its affiliates against all claims, demands, causes of action, losses, expenses, damages and costs, including any reasonable attorneys’ fees, resulting or arising from or relating to your use of or conduct on the Web Site, any activity related to use of the Web Site by you, any message or material that you submit to, post on or transmit through the Web Site, your violation of these Terms of Use, your infringement or violation of any rights of another, or termination of your access to the Web Site. If you have a dispute with one or more users, you release FCB and its affiliates from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such disputes. 9. No Unlawful or Prohibited Activity As a condition of your use of this Web Site, you agree not to use the Web Site for any purpose that is unlawful or prohibited by these terms and conditions. You further agree that you are responsible for your use of and communications on the Web Site. You agree not to post on or transmit through this Web Site any unlawful, infringing, threatening, harassing, defamatory, vulgar, obscene, profane, indecent, offensive, hateful or otherwise objectionable material of any kind, including any material that encourages criminal conduct or conduct that would give rise to civil liability, violates the privacy rights of others, infringes others’ intellectual property rights or otherwise violates any applicable local, state, national or international law. You agree not to use this Web Site in any manner that interferes with its normal operation or with any other user’s use and enjoyment of the Site. You agree to use reasonable efforts to scan and remove any viruses or other contaminating or destructive features before submitting any material. FCB reserves the right, in its sole discretion, to suspend or terminate your access to this Web Site and prohibit any and all current and future use of this Web Site (or any portion thereof) by you, if you fail to comply with any term or provision of these Terms of Use or your use is harmful to the interests of another user of this Web Site. 10. Shut-down of Web Site FCB reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Web Site (or any part thereof) with or without notice or consent. FCB and its affiliates shall have no responsibility or liability for failure to store or delete any Content or User Content submitted to the Web Site. 11. Governing Law and Dispute Resolution These Terms of Use shall be governed by, and construed in accordance with, the laws of the United States and the State of New York, without giving effect to conflicts of law principles thereof. FCB makes no representations that the material and information on this Web Site are appropriate or available in all national locations or languages. You agree that any action at law or in equity arising from or relating to the use of this Web Site or to these Terms of Use shall be brought exclusively in the Federal or State Courts residing in New York. You hereby consent and submit to personal jurisdiction in of such courts for the purposes of any action relating to this Web Site, your access or use thereof, or these Terms of Use, and to extra-territorial service of process. 12. Severability If any provision of these Terms of Use is held to be unlawful, void, or for any reason unenforceable by a court of competent jurisdiction, then the invalid or unenforceable provision shall be replaced by a valid, enforceable provision that most closely matches the intent of the original provision, and the validity and enforceability of any remaining provisions shall not be affected. 13. No Waiver The failure of FCB and its affiliates to enforce any part of these Terms of Use shall not constitute a waiver of such term or provision, and shall not be considered a waiver or limit FCB’s right thereafter to insist upon strict adherence to that term or any other provision of these Terms of Use. Last Update: April 14, 2014